The Beauty Closet: Jones Road Beauty Compliments Your Natural Beauty

Bobbi Brown is a trailblazing female entrepreneur who revolutionized the beauty industry by introducing a natural and empowering approach to makeup. Initially working as a makeup artist, she identified a need for cosmetics that highlighted women's inherent beauty instead of concealing it.

In 1991, Bobbi Brown launched Bobbi Brown Essentials, a range of ten simple and flattering lipstick shades that quickly became popular for their straightforwardness and authenticity. Her philosophy resonated with women seeking a more authentic and accessible beauty style. Bobbi Brown gradually expanded her brand into a global beauty powerhouse, becoming a symbol of empowerment for female entrepreneurs. Her dedication to boosting people's confidence in their own skin has transformed the perception of beauty. By promoting self-assurance, she has motivated numerous individuals to embrace their uniqueness and celebrate their diversity. Beyond being a successful businesswoman, she is a visionary leader who is revolutionizing the beauty industry with Jones Road Beauty, a beauty brand that promotes self-confidence, individuality, and inclusivity. Her influence transcends financial gains and market dominance – it is about empowering individuals to accept their individuality and nurturing a more inclusive and welcoming beauty community for everyone.

Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

— BOBBI BROWN, FOUNDER

Jones Road Beauty

The Bow Gel $24

Jones Road Beauty

THE Lip PencIL $22

BOBBI BROWN

After stepping away from her eponymous brand in 2016, Bobbi Brown returned to the beauty industry with a fresh perspective, launching Jones Road Beauty in 2020. This new venture reflects Brown’s ongoing commitment to clean, minimalist beauty with a focus on high-quality, multi-purpose products. Jones Road Beauty is built on the principles of simplicity and sustainability, offering makeup that enhances natural beauty without the use of harmful ingredients. The brand caters to a broad range of skin tones and ages, promoting a more inclusive and holistic approach to beauty. Through Jones Road Beauty, Bobbi Brown continues to innovate, using her decades of experience to challenge traditional beauty norms and meet the evolving needs of modern consumers.